Business 101: Make $ Marketing & Branding

Online

Students will have lifetime access to the videos 

4-WEEKS TO LEARN BRANDING, MARKETING AND EMAIL LIST GROWTH TO MAKE YOU MORE PROFIT!

We get this question often...

HOW do I even grow my mailing list? How do I get students/clients, what is branding? 

Well we’re here to help you out! 

In this course you’ll enhance your professional brand in a way that feels aligned with you and your business. We will help you define your perfect client (if you haven’t already), build a sustainable brand that speaks to them and create attention grabbing and professional professional landing pages, emails and templates to help you achieve your business goals.  

By the end of this course you’ll start growing your email list, and develop a powerful marketing strategy to turn followers into loyal clients. Yoga Teachers can get 30hrs toward your 300hr YTT or 30hrs of continuing education credit with Yoga Alliance.  BUT this course is NOT just for yoga teachers and coaches, it’s for all entrepreneurs ready to scale their business!

You know you have something special to offer, but does getting seen, heard, and paid feel overwhelming? Maybe you’re constantly posting on social media, but nothing seems to stick. 

Let’s change this!

This 4-Week Marketing & Branding Course will give you an edge in the wellness sphere and help you become more profitable. This course is specifically designed for yoga teachers, wellness coaches, and creative entrepreneurs just like you.

What You’ll Learn

By the end of this course, you will:

  • Create a Magnetic Brand: You’ll define your brand’s core identity, visual look and feel (colors, fonts, logo) so it resonates deeply with your ideal clients. 
  • Develop Marketing Strategies: Learn how to plan content, build an engaged community, and get visible without feeling sleazy or salesy.
  • Growing a Profitable Email List: Your e-mail list is your most valuable business asset.  You’ll get step-by-step guidance on creating lead magnets, creating engaging emails  and nurturing subscribers
  • Launch and scale: Plan, launch and grow your business and start making the money you deserve, doing what you love

This is a *hands-on* course. You’ll not only learn the strategies but also put them into action right away—so you can start seeing results from Day 1.

This training is also one of the elective modules of our 300hr yoga teacher training certification. In taking this training you will gain 30hrs toward your 500hr YTT or 30hrs of continuing education registered with the international yoga alliance

Who is it for?

Yoga Teachers & personal trainers

wanting to attract more students for classes, retreats, or teacher trainings

Coaches

ready to scale your business and create a brand that reflects your soul’s mission

Entrepreneurs

Tired of the overwhelm that comes with trying to grow an online presence and email list but not knowing where to start

Learn a marketing plan that’s authentic and aligned with your values.
Grow your business and connect with clients who love what you do.

Course program

How it works:

Each week, you’ll dive into a new area of branding, marketing, and email growth. Here’s how it’s laid out:

Week 1: Build Your Brand Foundation:
Discover your niche, define your ideal client, and create a cohesive brand story that speaks to your audience.

Week 2: Visual Branding & Marketing Strategy:
Get your visual identity (colors, fonts, logo) with a clear, authentic marketing plan. We’ll cover social media, content calendars, and more.

Week 3: Grow Your Email List:
Learn the secrets to growing a targeted, engaged email list using lead magnets and opt-in pages that convert.

Week 4: Launch & Scale:
Create a launch plan for your next program or product and build a sales funnel that turns followers into paying clients.

Why take this course?

Hands on, no BS and practical approach

What you’ll get out of the course is first and foremost, hands-On Implementation. You’ll be putting strategy into practice. You’ll get NO fluff, just real strategies that work. You’ll leave each module with practical steps to take immediately.

This course is tailored to yoga teachers, coaches  and mindful entrepreneurs. Designed specifically for wellness professionals, with relevant examples and guidance.

Like all of our courses at Yoga Academy International, you’ll find a community Focus. Even though this course is online,  you’ll still get a community of like-minded yoga teachers and entrepreneurs who are building their brands alongside you. They’ll be with you as sounding boards and to offer feedback and encouragement. 

The methods have been tested and proven. You’ll get the marketing and branding strategies we’ve used to successfully scale my own yoga business and email list over the last 15 years.

4 modules:

1
CREATING A MAGNETIC BRAND
Defining your ideal client and serving them

2
MARKETING STRATEGY
Creating a beautiful brand that stands out and is true to you

3
EMAIL GROWTH
Getting people to sign up for your email list and keep them engaging

4
LAUNCH & SALES 
E-mail sales and funnels that sell

The Teacher

Founder & Director of Yoga Academy International, Lauren Rudick has taught and practiced yoga in over 50 countries. She’s successfully built and scaled a yoga school from the ground up taking in a quarter million dollars in revenue annually between her YTTs, Retreats and Online Yoga programs. 

Over the last 15-years, Lauren has built 2 globally recognized brands and positioned herself as a leader in both the yoga and content creator industries. 

In addition to her many yoga certifications, Lauren has also taken courses in marketing, social media, email growth and worked as an event planner.

Marketing & Branding for yoga teachers & entrepreneurs

We’ll meet Wednesdays from 6-8pmEST for 4 weeks, starting October 9, 2024. 

Each week you’ll have worksheets and homework to complete in order to put concepts into practice. 

All modules will be recorded and can be done at your own pace. 

You have lifetime access to the course and can complete it in your own time. 

$460

This course is 30hrs toward your 300hr YTT or 30hrs of continuing education credit with Yoga Alliance. 

Want a more personalized approach?

If you’re ready to take things to the next level and want one-on-one guidance tailored specifically to your business…

In addition to the 4-week course, Lauren is offering a Private Coaching add-on.

You’ll get 2 Private Coaching Sessions (60 minutes each) where we’ll dive deep into your specific branding, marketing, or launch challenges and create a step-by-step plan just for you.

You’ll also get personalized feedback on your brand and marketing materials!  Get Lauren’s expert eye on your website, social media profiles, or email campaigns, so you know exactly how to elevate your business.

You’ll also get a customized marketing roadmap, Walk away with a clear, actionable strategy tailored to your goals and your audience.

Who This is For?

If you’re serious about fast-tracking your business growth and want personalized guidance on how to get there.
You want feedback from someone who’s been in exactly where you are now and knows how to scale a business authentically. 

You’re ready for a coach who will help you implement strategies that align with your unique vision and values.

Why Private Coaching?
While the 4-week course provides you with all the tools you need to build and grow your brand, sometimes you need a little extra help that’s *tailored specifically* to your business.

  • Get direct answers to your biggest challenges
  • Receive customized advice that speaks to your exact needs
  • Have an accountability partner who will help you stay focused and motivated

marketing course + private coaching:

  • 2 one hour coaching sessions with Lauren
  • Personalized Marketing & Brand feedback
  • Customized roadmap to scale your business
     
    Only $760 TOTAL
    when you bundle it with the 4-week course! 

Regular coaching  price is $1480 for 2 sessions in a monthly period, purchased separately this would cost $1940!

What our students say:

NOT JUST AN AVERAGE YOGA TRAINING; IT WAS AN ENRICHING LIFE EXPERIENCE. I LEARNED SO MUCH ABOUT THE MANY ASPECTS OF YOGA AND MEDITATION. AS WELL AS MORE ABOUT MYSELF. I RECEIVED THE TOOLS TO LEAD A MORE EMPOWERED AND CONSCIOUS LIFE. THE GENUINE LOVE, GUIDANCE AND SUPPORT FROM THE SKILLED INSTRUCTORS AND MY FELLOW STUDENTS WAS APPARENT ON A DAILY BASIS AND SO APPRECIATED. I ENJOYED EVERYTHING ABOUT THIS COMPREHENSIVE AND WELL-PLANNED PROGRAM. GREAT VARIETY OF KNOWLEDGE, EXPERIENCE, AND LASTING FRIENDSHIPS. I’M FOREVER GRATEFUL.
MS
Sweden
WHAT AN INCREDIBLE EXPERIENCE! THE QUALITY OF THE TEACHING AND EDUCATION WAS TRULY FANTASTIC. THE STAFF ALONG WITH ALL OF THE EXPERT GUEST SPEAKERS WERE SUPER SUPPORTIVE AND KNOWLEDGEABLE. I FEEL WELL EQUIPPED AND EXCITED TO GO OUT INTO THE WORLD AND SHARE WHAT I HAVE LEARNED. I ESPECIALLY LOVED THAT WE WERE ENCOURAGED TO EMBRACE OUR OWN STYLE OF TEACHING. THE STUNNING AND MAGICAL LOCATION WAS THE CHERRY ON TOP!
Sonya H
Australia
TEACHER TRAINING WITH YOGA ACADEMY INTERNATIONAL IS AN AMAZING AND POWERFUL EXPERIENCE. THERE ARE THE IMMEDIATE BENEFITS YOU EXPERIENCE WHILE IN TEACHER TRAINNG AND THEN THERE ARE THE BENEFITS WHEN YOU RETURN HOME AND INTEGRATE ALL THE INFORMATION AND EXPERIENCES.
Hari Khalsa
USA
WHAT AN INCREDIBLE EXPERIENCE! THE QUALITY OF THE TEACHING AND EDUCATION WAS TRULY FANTASTIC. THE STAFF ALONG WITH ALL OF THE EXPERT GUEST SPEAKERS WERE SUPER SUPPORTIVE AND KNOWLEDGEABLE. I FEEL WELL EQUIPPED AND EXCITED TO GO OUT INTO THE WORLD AND SHARE WHAT I HAVE LEARNED. I ESPECIALLY LOVED THAT WE WERE ENCOURAGED TO EMBRACE OUR OWN STYLE OF TEACHING. THE STUNNING AND MAGICAL LOCATION WAS THE CHERRY ON TOP!
Sonya H
Australia
TEACHER TRAINING WITH YOGA ACADEMY INTERNATIONAL IS AN AMAZING AND POWERFUL EXPERIENCE. THERE ARE THE IMMEDIATE BENEFITS YOU EXPERIENCE WHILE IN TEACHER TRAINNG AND THEN THERE ARE THE BENEFITS WHEN YOU RETURN HOME AND INTEGRATE ALL THE INFORMATION AND EXPERIENCES.
Hari Khalsa
USA
REFUND POLICY:
We are not offering refunds for this course under any circumstances. 
 

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Yoga Academy International Faculty:

Lauren Rudick

Lauren Rudick

Lead teacher and founder of Yoga Academy International, Lauren is a globally celebrated yoga instructor. She has been teaching yoga for over a decade and comes from a variety of lineages and traditions. Lauren has lead yoga retreats and workshops in over 2-dozen countries and continues to study with world-class instructors whenever possible. She has been featured in Women's health Magazine, YogiTimes, Optymyz and get out there to name a few as well as on countless podcasts and newspaper articles. Lauren has solid roots in Iyengar based Hatha yoga with continued studies in Vinyasa flow, Anusara, Ashtanga, Restorative, Bhakti and Yin Yoga. She is inspired by teachers who tell stories. She has studied under Seane Corn, Chris Chavez, MC Yogi, Susan Cohen, Mercy Ananda, Nancy Goodfellow and many others. Lauren is passionate about sharing yoga from an authentic and soulful point of view. She believes that yoga practice can help uncover the veils that hide us from achieving our full potential.  Lauren is E-RYT 500 registered with Yoga Alliance. 

Hatti Williams

Hatti Williams

Hatti Williams is an Astrologer, Sound Healer, Fashionista and Yoga instructor. She completed her 200hr yoga teacher training and Yin Yoga teacher training with Yoga Academy International in Greece. Hatti then went on to study Yoga Nidra and Sound Healing where she learned more about the energetic body and Traditional Chinese Medicine Meridians. Hatti has a gift for bringing the mystical to life through her lectures and teachings. She offers a digestible and soulful take on astrology and merges the ancient wisdom of yoga with our understanding of the celestial universe seamlessly.

Angie Pone

Hatti Williams

Originally from Argentina, Angie is now a beach babe and a Nicaraguan local. She teaches soulful yoga classes that include Whim Hoff style breath work and themes sprinkled throughout that really connect yoga philosophy with movement.

Teresa Edmilao

Teresa Edmilao

Teresa has been practicing massage therapy since 2006. She has a 3000hr diploma in Massage Therapy from the West Coast College of Massage Therapy in Vancouver, BC. Teresa has a passion for helping people connect with their bodies. She lives by example, inspiring people to lead an active and healthy lifestyle. Teresa spent 7 years practicing massage therapy in Canada to people from all walks of life; students, athletes, desk workers, labourers, youth, elderly, dancers, and accident victims. Teresa is also a fire dancer and hula hoop dancer. She has experienced numerous injuries has personally been through the rehabilitation process many times. It was these experiences that have lead her to delve deeply into the study and application of anatomy and movement. Teresa offers anatomy classes at Yoga Academy International. Her teachings are thorough, meticulous but fun, drawing on every day life experience to help yogis understand their bodies better. 

Will Peters

Will Peters

Making yoga accessible and enjoyable, regardless of who you are and how strong or flexible you are, is his priority. With a passion for all things health and wellbeing, Will’s aim is to inspire anyone and everyone to step on the mat to gain the physical and mental benefits that yoga can provide.Born in the UK, Will is a qualified and registered yoga teacher with over 250 hours of training. Will places an emphasis on alignment and safety. Outside of teaching, Will is an enthusiastic yoga student, constantly pushing his body and mind to new limits. Whether it’s learning to handstand, progressing towards the splits or practicing mindfulness exercises, Will loves to learn new things and grow. This provides continuous evolution to Will’s teaching as he brings new-found energy and knowledge from my personal practice into class.

Nancy Goodfellow

Nancy Goodfellow

Yoga director and co-owner of Pranamar Villas and Yoga Retreat in Costa Rica, Nancy is extremely well known for her inspiring and creative daily classes, workshops,and retreats, with students both locally and internationally. Her twenty years of committed practice, thousands of hours of trainings, and continual curiosity towards life’s most mysterious aspects are all part of why she has so many devoted students. She began her Yogic studies in the Ashtanga Vinyasa tradition under the guidance of her first teachers, Dominic Corigliano, Tim  Miller and Pattabhi Jois. Nancy has completed over 500 hours of Yoga Alliance teacher trainings and began teaching in 1998. Nancy dedicated many years of study to the Anusara method with its amazing principles of alignment, Tantric philosophy and Bhakti filled practice. She completed over 500 hours of certified Anusara teachings and traditional non-dualistic Tantra studies.

Charlotte Mason

Charlotte Mason

Chef Charlotte Mason hails from Boston where she used work in high end restaurant kitchens and then later opened up her own catering company. Burnt out and needing a break, Charlotte went on a surf vacation to Nicaragua and 3 weeks later moved cross continents and has been there ever since. Charlotte's love of sourcing locally, creating exceptional plant-based dishes and combining flavours makes her food loved by everyone. Charlotte is passionate about health and wellness and is also a certified yoga instructor. Giving back not only with flavours, Charlotte frequently teaches yoga classes in Spanish for local women and helps empower local women to follow their dreams and speak their minds. In joining Yoga Academy International, Charlotte has added so much to the experience by creating comfort and family feelings found only when gathering around a table to share delicious meals together. When not on Yoga Academy International's trainings, Charlotte creates gourmet pop up dinners around Nicaragua and chefs at yoga retreats around the world.  

Sanne Hofman

Sanne Hofman

Sanne is a ray of sunshine! Before joining the Yoga Academy International team, Sanne was a neuropsychologist in Holland. On her path, she felt that her chosen field was not quite the right fit. So Sanne set off on a journey through Central America to get to know herself better. Along the way she met her partner Toby in Panama. Together they worked and traveled through Central America eventually finding their way to Maderas Beach, Nicaragua. They loved the spot so much that they decided to move there and eventually got jobs managing a boutique hotel. Wanting to expand her offerings at the hotel, Sanne took Yoga Academy International's 200hr teacher training in 2018. She then furthered her studies in the Chakra-Vinyasa Training and went back to Europe to take Thai Yoga Massage training. Sanne is compassionate, loving and kind. She is an example of how to live yoga ethics while still being true to who you are. Sanne offers YAI students endless encouragement and love as well as unwavering support on their journeys. She can always be counted on for a listening ear, a compassionate friend, a glowing smile or a warm hug when you need it most.